01

Usually my first step is to articulate the problem that the product will solve. This could be based on market research, customer feedback, or a gap in the existing product landscape.

02

To ensure that the product meets the needs of its intended users, I conduct user research to understand their needs, motivations, and pain points. I use techniques such as interviews, surveys, and user testing.

03

Using my understanding of the problem and the target users, I brainstorm a range of potential solutions. This mostly involves sketching and ideation sessions with a cross-functional team.

04

With so many potential ideas on the table, I use feasibility, impact, and alignment with business goals to evaluate and prioritize them.

05

I build a low-fidelity prototype of the most promising idea to test and refine it further. I use Figma to bring my prototype to life. Based on the feedback from the testing phase, I iterate on the design and create a high-fidelity prototype.

06

I test the high-fidelity prototype with representative users to gather final feedback and identify any remaining areas for improvement.

07

Once the design is finalized, I work directly with developers to bring the product to life.

08

As soon as the product is launched, I gather data on how it's being used in the real world and gather feedback from users. This helps me to inform future design iterations and improvements.